Job Description

The VP, Distribution Services is responsible for developing and implementing Red Bull Distribution Company's (RBDC) strategic vision for route-to-market and field support functions. In this position, you will ensure that Field Sales teams are fully aligned with RBDC's overarching strategy. Reporting directly to the Senior Vice President of RBDC and serving as a key member of the RBDC Leadership team, you will provide analysis and recommendations on sales and distribution systems, target setting and measurement, and conduct exploratory analysis.

The VP, Distribution Services manages the integration of Routing, Business Intelligence, Field Support, Merchandising, and special project teams to create a unified, high-performing organization. This role requires someone who is a strategic thinker and change agent capable of driving operational excellence, promoting cross-functional collaboration, and delivering measurable results. The VP, Distribution Services will also be instrumental in shaping RBDC’s long-term distribution strategy, ensuring scalability, efficiency, and alignment with global frameworks.

This position is vital to the company's success and demands a leader with exceptional business acumen, a proven history of managing cross-functional teams, and the ability to influence at the highest organizational levels. As a team leader and coach, the Senior Director will empower their team to make impactful decisions based on analysis and help future-proof RBDC’s business as it continues to grow and evolve. Close collaboration with various departments is required, including working closely with the RBNA Vice President of Distribution Services and other headquarters partners, to develop and execute key strategic projects that drive the overall Off-Premise Sales and Distribution strategic goals.

This role is also eligible to sit in the following locations: Denver, CO or Chicago, IL

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Develop and implement a comprehensive strategy for RBDC Distribution Services, ensuring alignment with the company's goals and objectives.

  As a direct report to the Senior Vice President of RBDC, serve as a key advisor to the executive leadership team on all matters related to RBDC routing, business intelligence, merchandising, field support, and special projects.

  Collaborate with senior leadership in Sales, Talent, Operations, and Finance to align distribution strategies with broader business initiatives.

  Ensure that sales teams' key performance indicators (KPIs) are aligned with the company’s strategic objectives to drive in-store execution and volume growth.

  Cultivate a culture focused on achieving planned targets by evaluating RBDC performance against KPIs and recommending action plans to address any shortcomings.

  Represent the RBDC Distribution Services function in discussions at the executive level, providing insights and recommendations to influence company-wide decisions.

  Lead the development of annual and multi-year strategic business plans for RBDC Distribution Services.

• Utilize data to guide decision-making by offering actionable insights and recommendations for enhancing performance and field execution.

  Ensure strategic decisions are informed by data, optimize processes, and identify opportunities for improvement throughout the distribution network.

  Track key performance indicators (KPIs) to assess the effectiveness of distribution strategies and initiatives.

  Foster a culture of accountability by clearly communicating and acting upon performance metrics throughout the organization.

  Integrate external and internal data sources to provide a holistic understanding of causal effects and actionable recommendations for improvement.

• Build, develop, and lead a diverse, high-performing team while fostering a culture of collaboration, innovation, and accountability.

  Cultivate excellence within the team.

  Ensure career development and succession planning for key roles within the department.

  Serve as a role model for leadership behaviors, inspiring trust and confidence throughout the organization.

  Dedicate sufficient time with the team both in the office and in the field to implement and execute the Red Bull standards.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Minimum 12+ years of experience in distribution, field support, or related roles within the Consumer-Packaged Goods (CPG) industry, with at least 3 years of leadership experience managing team
• Bachelor's degree from an accredited college/university or equivalent work experience; Master's degree from an accredited college or university preferred in Business Administration, Economics, or Information Systems.
• Strong knowledge of distributor management, field executive and sales strategy.
• Strong mastery of BI and Analytics technologies and capabilities; CRM Tools and BI tool experience required
• Experience working in a Direct Store Delivery (DSD) national distribution network and matrixed, global organization is considered an asset
• Demonstrated ability to lead cross-functional teams and drive high-performance
• Experience gaining alignment across multiple stakeholders
• Exceptional communication skills, including the ability to present complex ideas to senior leadership and external partners.
• Proficiency in Microsoft Excel and BI Platforms such as Tableau or Power BI with the ability to perform complex functions within Excel to manipulate and calculate data for analysis
• Expertise in project management with strong organization, time management, presentation and multi-tasking skills
• Proficient with Microsoft Office Suite applications including Word, Excel, PowerPoint and Outlook

• Travel 40-50%
• Permanent
• Benefits eligible

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